In 1946, Masaru Ibuka and Akio Morita founded Sony on the shared belief that if they worked together, they could make their ideas a reality.

From that initial spark followed decades of innovations that have transformed people’s lives everywhere.

Today, the Sony brand reaches across continents and cultures, and continues to change how people experience the world through motion pictures, music, games, mobile phones and electronics.

Whether it’s a song in an artist’s head, a director’s vision, or a picture you’d like to capture, Sony supplies the tools that help people make their ideas a reality.


Believe that curiosity is the key to creativity. Believe that anything you can imagine, you can make real.


make.believe is the Sony Group Brand Message.

make.believe will unite our communication efforts and provide a single face to convey the role of Sony to the world. This will reignite the brand and inspire people about the magic of Sony.

make.believe symbolizes the spirit of our brand. It stands for the power of our creativity, our ability to turn ideas into reality and the belief that anything we can imagine, we can make real.



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